E-Business: Roadmap for Success - Brossura

Kalakota, Ravi; Robinson, Marcia

Brossura

ISBN 10: 0201604809 ISBN 13: 9780201604801

Casa editrice: Addison-Wesley, 1999

Riassunto

Surveys how some successful companies have redesigned their structure and practices to do business on the Internet, and glean from them fundamental design principles for building an electronic business blueprint. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Su questo libro

L'autore

Marcia Robinson is the cofounder and president of e-Business Strategies. She has extensive experience in the service delivery and customer side of e-business for the financial services industry.

Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies.

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Dalla quarta di copertina

This book is a must-read for any company who has not completely reinvented itself since the Internet exploded onto the business world a few years ago.
--Alan Taetle, Former Executive Vice President of MindSpring and General Partner of the Venture Capital Firm, Noro-Moseley PartnersThis is the first book on e-business to combine a clarity of vision that will help you to appreciate the true significance of e-business, with a rigorous roadmap for reinventing your business design. If you want to avoid being blindsided by your competition, you must make this book required reading in your organization.
--Mohanbir Sawhney, Tribune Professor of Electronic Commerce and Technology, Kellogg Graduate School of Management, Northwestern University

As e-commerce solutions, enterprise applications, and business models converge in new ways, a tidal wave of change is transforming industries, redefining competitive strategies, and annihilating traditional thinking. To survive and thrive in the e-commerce world, all companies--from established industry leaders to feisty upstarts--are remaking themselves into lean, mean e-business machines that serve, delight, and retain customers better than ever before.

How do they do it? Not with new products or innovative technology, but with superior e-business designs. Startups like Amazon.com and some nimble incumbents, such as Cisco, have each created an e-business design by which they serve customers, differentiate their supply chains, integrate their selling chains, procure products, and nurture relationships.

e-Business: Roadmap for Success illustrates how managers are rewiring the enterprise to confront the e-commerce onslaught--uprooting traditional business applications as we know them. The authors create an innovative application framework for structural migration from a legacy model to an e-business model. Drawing on their experience with and research of leading businesses, Kalakota and Robinson identify the fundamental design principles for building the e-business blueprint.

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Dettagli dell?edizione

• Editore: Addison-Wesley
• Data di pubblicazione: 1999
• ISBN 10: 0201604809
• ISBN 13: 9780201604801
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 378