Integrated Strategic Change: How Od Builds Competitive Advantage - Brossura

Worley, Christopher G.; Hitchin, David E.; Ross, Walter L.

 
9780201857771: Integrated Strategic Change: How Od Builds Competitive Advantage

Sinossi

In Integrated Strategic Change, Chris Worley, David Hitchin, and Walter Ross describe a process model of change that leads organizations through strategic analysis, strategy making, and the development and implementation of a strategic change plan. By integrating the process orientation of OD with the content orientation of strategy, an organizational capability is produced that helps organizations understand when and how to make fundamental strategic change.
The book is written for human resource executives, strategic planners, and line managers interested in improving the quality of strategic implementation. It can also serve as a supplemental text for business strategy courses that wish to emphasize process approaches to strategy or strategic change.

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Informazioni sull?autore

Christopher G. Worley is an Associate Professor of Business Strategy at Pepperdine University.

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