Public Relations: Strategies and Tactics, Books a La Carte Plus Mycommunicationlab

Wilcox, Dennis L.; Cameron, Glen T.

ISBN 10: 0205056784 ISBN 13: 9780205056781

Casa editrice: Pearson College Div, 1977

Riassunto

Books à la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book.

This Package Contains:

MyCommunicationLab with E-Book Student Access Code Card and Public Relations: Strategies and Tactics, Books a la Carte Edition

Updated in a 10^th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Su questo libro

Product Description

Book by Roald Fay Campbell Edwin M Bridges Raphael O Nystr

Dettagli dell'edizione

• Editore: Pearson College Div
• Data di pubblicazione: 1977
• Lingua: Inglese
• ISBN 10: 0205056784
• ISBN 13: 9780205056781
• Rilegatura: A fogli intercambiabili
• Numero di pagine: 396
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile