Sinossi
A practical, easy-to-follow approach to public relations
Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.
This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.
Learning Goals
Upon completing this book, readers will be able to:
- Develop their own public relations campaigns
- Apply public relations skills to the real world
- Understand how to apply communication theories to public relations
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
Book by Bobbitt Randy Sullivan Ruth
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Developing the Public Relations Campaign
Da: One Planet Books, Columbia, MO, U.S.A.
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Developing the Public Relation
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Developing the Public Relations Campaign
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paperback. Condizione: Good. 3rd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 001171845U
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Developing the Public Relations Campaign
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Developing the Public Relations Campaign : A Team-based Approach
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Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 17069283-5
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step . Codice articolo 594437126
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Developing the Public Relations Campaign (Paperback)
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Paperback. Condizione: new. Paperback. A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step processthe PIE chartthat more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780205066728
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Developing the Public Relations Campaign
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process the PIE chart that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations 288 pp. Englisch. Codice articolo 9780205066728
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