Speaking With A Purpose - Brossura

Koch, Arthur

 
9780205220403: Speaking With A Purpose

Sinossi

Effective speechmaking is vital to anyone who needs to get up in   front of an audience. From businesspeople, lawyers, politicians, and clergy to committee chairs, teachers, concerned citizens, and storytellers, competent public speaking is vital to the speaker's credibility. KEY TOPIC: This brief, step-by-step approach to the speechmaking process allows readers to concentrate on the preparation, practice, and presentation without getting bogged down in theoretical discussion. Topics include: getting started, audience analysis, supporting ideas and material, preparation, delivery, and more. MARKET: Ideal for anyone who has to prepare a speech.

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Product Description

Provides a concise, practical, and step-by-step approach to public speaking Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches. It is based primarily on a traditional public speaking approach combined with up-to-date communication theory. It is intentionally brief in order to give the reader more time to prepare, practice, and present speeches. The step-by-step approach of the book allows students to concentrate on the speechmaking process. Learning Goals Upon completing this book, readers will be able to: * Understand speech purpose and audience response * Organize, support, and outline their speeches * Identify persuasive appeals and fallacies * Understand and practice ethical public speaking

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