Technical Marketing Communication - Brossura

Harner, Sandra W.; Zimmerman, Tom G.

Brossura

ISBN 10: 0205324444 ISBN 13: 9780205324446

Casa editrice: Longman Pub Group, 2002

Riassunto

This book provides the necessary preparation for the breakneck speed of technical marketing communications in today's Internet economy. A progressive approach first explains the role and responsibility of marketing communication in a technology-filled world. Then, on that foundation, the book progressively introduces the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. A first person scenario opens each chapter, giving readers a glimpse of real-world experiences as told by professionals in the field. A "Summing it Up" section at the end of every chapter provides a quick reference guide to the most important material covered in the chapter. An "Applying What You've Learned" section at the end of every chapter includes exercises and discussion starters. For those interested in expanding their skills in technical marketing communication.

Su questo libro

Product Description

Book by Harner Sandra Zimmerman Tom Dragga Series Editor S

Dettagli dell'edizione

• Editore: Longman Pub Group
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0205324444
• ISBN 13: 9780205324446
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 256
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia