Reaching Audiences: A Guide to Media Writing - Brossura

Yopp, Jan Johnson; McAdams, Katherine C.

Brossura

ISBN 10: 0205359221 ISBN 13: 9780205359226

Casa editrice: Pearson, 2003

Riassunto

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media.

This text sets up the writing process and shows students how to accomplish each task in a mass media context. Throughout the book, the importance of the audience in considering media and messages is stressed. Illustrative and specific real life examples provide students with guidance for improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences and similarities in writing styles among them.

Su questo libro

Product Description

Book by Yopp Jan Johnson McAdams Katherine C

Dettagli dell'edizione

• Editore: Pearson
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 0205359221
• ISBN 13: 9780205359226
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 383
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile