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Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping readers relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues. Designed for anyone interested in public relations, journalism, communication, and business.
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Book by Philip H Ault Warren Kendall Agee Glen T Cameron D
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- EditoreAllyn & Bacon
- Data di pubblicazione2002
- ISBN 10 0205360734
- ISBN 13 9780205360734
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine608
- RedattoreWilcox Dennis L.
- Contatto del produttorenon disponibile
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Public Relations: Strategies and Tactics
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Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M00205360734-V
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Public Relations: Strategies and Tactics
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Public Relations : Strategies and Tactics
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Allyn & Bacon, Incorporated, 2002
ISBN 10: 0205360734
ISBN 13: 9780205360734
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Condizione: Very Good. 7th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 5314879-6
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Public Relations: Strategies and Tactics
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Allyn & Bacon, USA, 2002
ISBN 10: 0205360734
ISBN 13: 9780205360734
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Hardcover. Condizione: Good. No Jacket. Seventh Edition. This is a heavy book and may incur extra postal charges. Codice articolo 062986
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PUBLIC RELATIONS: STRATEGIES and TACTICS *
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ALLYN & BACON; Pearson Education., * * * * *, 2003
ISBN 10: 0205360734
ISBN 13: 9780205360734
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Hardcover. Condizione: Near Fine. ALLYN & BACON; Pearson Education. 2003 B00K: Near Fine/, (illustratore). 5th or later Edition. B00K: Near Fine/, $58.15 0205360734 PUBLIC RELATIONS: STRATEGIES and TACTICS WILCOX, Dennis L.; CAMERON, Glen T.; AULT, Philip H.; AGEE, Warren K. ALLYN & BACON; Pearson Education. 2003 7tH Edition, 3rD Printing Tall Wide H/c. Glossy Green Spine With Title In Yellow And Light Blue Letters, Hard Cover B00K: Near Fine/, Shelf, Edge And Corner Wear. 570 Numbered Pages Appear To Be Lightly Read, Printed On Off~White Paper, In Fine/ Condition. Corners Show Wear, Without That, Would Be Fine/. D/j: None. No Stains, No Odors, No Writing, No Names, No Rippling, Not Stuck Together, No Book Plate, Not X~Library. = Description Applies To This B00K, Only, Which Is A Treasure From The Past, Hard To Find, Will Be Packaged And Shipped = Carefully, To Avoid Shipping Damage And Will Make It, An Excellent Addition To Your Own Personal Library Collection, Or As A Gift For The Discriminating Reader / Collector/. WORLD WIDE SHIPPING, AVAILABLE. Codice articolo 013674
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Public Relations: Strategies and Tactics 7th Edition
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Allyn & Bacon, Boston, MA, 2002
ISBN 10: 0205360734
ISBN 13: 9780205360734
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Hardcover. Condizione: Good. 7th Edition. Clean Text, shelf and corner wear to cover, good condition Quantity Available: 1. ISBN: 0205360734. ISBN/EAN: 9780205360734. Pictures of this item not already displayed here available upon request. Inventory No: 1560800777. Codice articolo 1560800777
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Public Relations: Strategies and Tactics (7th Edition)
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Hardcover. Condizione: New. Codice articolo Abebooks49139
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Public Relations: Strategies and Tactics (7th Edition)
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hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_429705218
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Public Relations: Strategies and Tactics (7th Edition)
Da: HPB-Red, Dallas, TX, U.S.A.
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hardcover. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_430708617
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