Sinossi
Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping readers relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues. Designed for anyone interested in public relations, journalism, communication, and business.
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Book by Philip H Ault Warren Kendall Agee Glen T Cameron D
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Public Relations: Strategies and Tactics
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Hardcover. Condizione: Very Good. Public Relations: Strategies and Tactics This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780205360734
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Public Relations : Strategies and Tactics
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Allyn & Bacon, Incorporated, 2002
ISBN 10: 0205360734
ISBN 13: 9780205360734
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Public Relations : Strategies and Tactics
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Allyn & Bacon, Incorporated, 2002
ISBN 10: 0205360734
ISBN 13: 9780205360734
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Public Relations: Strategies and Tactics
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Public Relations: Strategies and Tactics (7th Edition)
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Public Relations: Strategies and Tactics (7th Edition)
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hardcover. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_430708617
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PUBLIC RELATIONS: STRATEGIES and TACTICS *
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Hardcover. Condizione: Near Fine. ALLYN & BACON; Pearson Education. 2003 B00K: Near Fine/, (illustratore). 5th or later Edition. B00K: Near Fine/, $58.15 0205360734 PUBLIC RELATIONS: STRATEGIES and TACTICS WILCOX, Dennis L.; CAMERON, Glen T.; AULT, Philip H.; AGEE, Warren K. ALLYN & BACON; Pearson Education. 2003 7tH Edition, 3rD Printing Tall Wide H/c. Glossy Green Spine With Title In Yellow And Light Blue Letters, Hard Cover B00K: Near Fine/, Shelf, Edge And Corner Wear. 570 Numbered Pages Appear To Be Lightly Read, Printed On Off~White Paper, In Fine/ Condition. Corners Show Wear, Without That, Would Be Fine/. D/j: None. No Stains, No Odors, No Writing, No Names, No Rippling, Not Stuck Together, No Book Plate, Not X~Library. = Description Applies To This B00K, Only, Which Is A Treasure From The Past, Hard To Find, Will Be Packaged And Shipped = Carefully, To Avoid Shipping Damage And Will Make It, An Excellent Addition To Your Own Personal Library Collection, Or As A Gift For The Discriminating Reader / Collector/. WORLD WIDE SHIPPING, AVAILABLE. Codice articolo 013674
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Public Relations: Strategies and Tactics 7th Edition
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ISBN 10: 0205360734
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Public Relations: Strategies and Tactics (7th Edition)
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