A comprehensive and up-to-date introduction to the analysis of public rhetoric, Modern Rhetorical Criticism teaches readers how to examine and interpret rhetorical situations, ideas, arguments, structure, and style.
The text covers a wide range of critical techniques, from cultural and dramatistic analysis to feminist and Marxist approaches. A wealth of original criticism demonstrates how to analyze such diverse forms as junk mail, congressional debates, and traffic regulations, as well as literature. This long-awaited revision contains new coverage of mass media, feminist criticism, and European criticism.
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Preface.
I. INTRODUCTION TO CRITICISM.
1. The Rhetorical Perspective.
2. The Critical Perspective.
II. GENERAL FORMS OF CRITICISM.
3. Analyzing Situations.
4. Analyzing Ideas.
5. Analyzing Argument.
6. Analyzing Form and Structure.
7. Analyzing Syntax and Imagery.
8. Analyzing Lexicon.
9. Analyzing Media.
III. SPECIALIZED FORMS OF CRITICISM.
10. Role Criticism.
11. Cultural Criticism.
12. Dramatistic Criticism.
13. Feminist Criticism.
14. Ideological Criticism.
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