Fearless Editing:: Crafting Words and Images for Print, Web, and Public Relations - Brossura

Pilgrim, Tim; Dale, Carolyn

Brossura

ISBN 10: 0205393543 ISBN 13: 9780205393541

Casa editrice: Routledge, 2004

Riassunto

Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages. This text takes a conceptual approach that integrates verbal skills with visual elements. Unlike other texts that are clearly designed for print, this book includes multi-media applications in every chapter.

Su questo libro

Informazioni sull'autore

Carolyn Dale, M.C. (University of Washington) is currently an associate professor at Western Washington University in the journalism department. She has taught editing, writing and magazine staff courses at the university level for 20 years and has worked as a newspaper reporter and editor and consultant for online media. Tim Pilgrim, M.A., Ph.D. (University of Washington), is also an associate professor at Western Washington University in the journalism department. He has newspaper and online consulting experience and has taught college-level newswriting and editing for 25 years at the University of California, San Diego, and the University of North Carolina, Wilmington.

Dalla quarta di copertina

Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines, and Web pages. This text takes a conceptual approach that integrates verbal skills with visual elements. Unlike other texts that are clearly designed for print, this book includes multimedia applications in every chapter.

Features

• Focuses on six concepts that underlie editingpriority, unity, contrast, clarity, beauty, and communitywhich makes it more interesting than traditional how-to approaches and provides a springboard for lively in-class discussions and ever-improving work.
• Integrates visual learning in stages with verbal editing, so students see the connection between the two and gain a fuller context for their work with words.
• Offers two chapters on graphics that explain mathematical and statistical practices and guide students to create sound and meaningful charts and graphs.
• Integrates material on the Web and public relations throughout the text, preparing students to work in a variety of media throughout their careers.
• Features a chapter on color, which is applicable to print and Web media.

About the Authors
Carolyn Dale, M.C. (University of Washington) is currently an associate professor at Western Washington University in the journalism department. She has taught editing, writing and magazine staff courses at the university level for 20 years and has worked as a newspaper reporter and editor and consultant for online media.

Tim Pilgrim, M.A., Ph.D. (University of Washington), is also an associate professor at Western Washington University in the journalism department. He has newspaper and online consulting experience and has taught college-level newswriting and editing for 25 years at the University of California, San Diego, and the University of North Carolina, Wilmington.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0205393543
• ISBN 13: 9780205393541
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 288
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania