Writing For The Mass Media - Brossura

Stovall, James Glen

Brossura

ISBN 10: 0205449727 ISBN 13: 9780205449729

Casa editrice: Allyn & Bacon, 2005

Riassunto

A clear and effective introduction to media writing

Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this ninth edition maintains its classic and effective text/workbook format while staying ahead of the curve and preparing students for their future careers.

MyCommunicationLab is an integral part of the Stovall program. MediaShare allows students to post speeches and share them with classmates and instructors. Interactive videos provide students with the opportunity to watch and evaluate sample speeches. Online self-assessments and pre- and post-tests help students assess their comfort level with public speaking and their knowledge of the material.

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This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing: inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. Writing for the Mass Media also covers all major areas of media, including the Internet. In addition, its basic and practical approach makes this text an excellent book for any introductory writing course.

New to the Sixth Edition

• A completely rewritten chapter on writing for the Web uses innovative exercises to develop writing skills, accounts for many of the structures and demands of the web environment, and helps students navigate in this medium.
• Many new examples of good writing are featured in the text, against which students are encouraged to model their own writing.
• New exercises found in many of the chapters, including those involving grammar and style, allow students to put content into practice.
• An updated Companion Website (www.ablongman.com/stovall6e) and Instructor’s Manual, with additional material for lectures and discussion, as well as some additional exercise material, provide supplementary material for users.
• A glossary provides easy access to definitions of terms used throughout the book.

Praise for Writing for the Mass Media

“Stovall’s strengths are many. . .the book is a bargain and the inclusion of exercises for each chapter heightens its bargain status. Likewise, the back-to-basics approach makes the book accessible to a wide range of students.”

“For those who are in search of breadth, Stovall’s greatest virtue has to be the diversity of media writing tasks addressed. Not one of the competitors that I have used offers nearly the diversity of writing assignments treated by Stovall.”
Laurence W. Fennelly, Macon State College

“Stovall’s text is easy to read and the information is easy to access for any entry-level course in media writing.”
Christine Cranford, East Carolina University

Product Description

Book by Stovall James G

Dettagli dell'edizione

• Editore: Allyn & Bacon
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 0205449727
• ISBN 13: 9780205449729
• Rilegatura: Copertina flessibile
• Numero edizione: 6
• Numero di pagine: 369
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia