The Media of Mass Communication - Brossura

Vivian, John

Brossura

ISBN 10: 020552110X ISBN 13: 9780205521104

Casa editrice: Allyn & Bacon, 2008

Riassunto

Rich with contemporary issues and trends, Vivian’s The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.  Widely praised for its dynamic writing style, this ninth edition engages the reader with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

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Some highlighted features of this edition include:

• New emphasis on the relevance of Visual Storytelling in today's media.
• Updated features provide readers with additional information about specialized topic areas:
  • Opening vignettes use current issues to introduce the concepts to be discussed in each chapter.
  • Media People boxes profile key figures in media industries;
  • Full-page, visually-enhanced Media Timelines cast key development in the mass media in a graphic chronology and place media milestones in the larger social context.
• Global Emphasis throughout the text highlights media diversity and cultural issues for the reader to help foster a deeper understanding of media literacy in today s global economy.
• Learning tools and enhanced pedagogy including Learning Ahead goals; Study Preview; marginal glossary; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources-helps the reader to understand central concepts.
• Flexible organization into three parts, The Mass Media, Mass Messages, and Mass Media Issues, allows the reader to examine different aspects of mass communication on their preferred schedule.

Dettagli dell?edizione

• Editore: Allyn & Bacon
• Data di pubblicazione: 2008
• ISBN 10: 020552110X
• ISBN 13: 9780205521104
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 536
• Contatto del produttore: non disponibile