Strategic Writing: Multimedia Writing for Public Relations, Advertising and More - Brossura

Marsh, Charles; Guth, David W.; Short, Bonnie Poovey

Brossura

ISBN 10: 0205591620 ISBN 13: 9780205591626

Casa editrice: Taylor & Francis, 2008

Riassunto

Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing 2^nd edition is the ideal writing guide for public relations as well as for other disciplines.

Su questo libro

Dalla quarta di copertina

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More, 2/ e

Charles Marsh, University of Kansas

David W. Guth, University of Kansas

Bonnie Poovey Short, Short Solutions

Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media writing with clear, concise instructions for more than 40 types of documents relating to public relations, advertising, sales, marketing, and business communication. Rich with numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for teaching you to write successfully and strategically for various fields of business.

Features of the New Edition:

• Prepares you for success in multiple writing platforms including print, broadcast, and online/social media.
• Develops your skills and writing proficiency in a variety of strategic disciplines, including public relations, advertising, sales and marketing, and business communication.
• Broadens your understanding of how to use Social Media including blogs, podcasts, social networks, content communities and wikis to better prepare you for writing in the contemporary media environment.
• Features Tips for Visual Storytelling, a new section that includes specific strategies for designing and producing compelling visual stories for maximum audience understanding.
• Provides you with concise recipes, including examples and templates for each document, helping you write on deadline in or out of the classroom.

What reviewers are saying about Strategic Writing:

I believe that it offers students the perfect balance of relevant information and application.

- Susan Daria, University of Alabama

The book includes excellent examples of writing styles and techniques. It is well written and easy for students to understand.

- Gary Ford, Webster University

Dettagli dell?edizione

• Editore: Taylor & Francis
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0205591620
• ISBN 13: 9780205591626
• Rilegatura: Rilegatura a spirale
• Numero edizione: 2
• Numero di pagine: 264
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia