Public Relations: Strategies and Tactics: Strategies and Tactics, Study Edition - Brossura

Wilcox, Dennis L.; Cameron, Glen T.

Brossura

ISBN 10: 020562622X ISBN 13: 9780205626229

Casa editrice: Pearson College Div, 2009

Riassunto

Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today.Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages you to think about creative uses of new media. The Study Edition offers an additional bonus: perforated chapter quizzes.

Su questo libro

Product Description:

Book by Wilcox Dennis L Cameron Glen T

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2009
• ISBN 10: 020562622X
• ISBN 13: 9780205626229
• Rilegatura: Copertina flessibile
• Numero di pagine: 612