Public Relations Writing and Media Techniques: International Edition - Brossura

Wilcox, Dennis

Brossura

ISBN 10: 0205676901 ISBN 13: 9780205676903

Casa editrice: Allyn & Bacon, 2009

Riassunto

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available. With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.  The author provides step-by-step procedures illustrated by examples from actual campaigns. This text also serves as an invaluable resource for public relations practitioners in the field.

Su questo libro

Product Description

Book by Wilcox

Dettagli dell'edizione

• Editore: Allyn & Bacon
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0205676901
• ISBN 13: 9780205676903
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 576
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia