Big in Asia: 25 Strategies for Business Success - Brossura

Backman, M.

 
9780230000278: Big in Asia: 25 Strategies for Business Success
Brossura
ISBN 10: 0230000274 ISBN 13: 9780230000278
Casa editrice: Palgrave Macmillan, 2002

Sinossi

Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

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Informazioni sull?autore

MICHAEL BACKMAN specialises in Asian corporate practice. He also analyses the behaviour of Asian governments. He has a firmly established reputation for telling it like it is. He is the author of several books including the international bestseller Asian Eclipse: Exposing the Dark Side of Business in Asia, which was named by The Economist as one of the finest non-fiction books of the year. He is also an engaging conference speaker and columnist. He writes a regular Asian business column for the Melbourne Age newspaper. He has lived and worked in Asia. See www.michaelbackman.com for more details.

CHARLOTTE BUTLER is head of research at the INSEAD-Euro-Asia Comparative Research Centre. Her extensive research output over the last fifteen years has centred on a range of management issues in Europe and Asia-Pacific. In particular, her field-based work focuses on the growth of entrepreneurial firms and the influence of cross-cultural issues on joint ventures in the region. She has published over 50 case studies that are used by both Asian and western companies for executive training. and led several Workshops on business writing. In 2001 and again in 2005, her cases were prize winners in international competitions She is the co-author of Managers and Mantras and author of Dare to Do, which charts the evolution of a leading Asian conglomerate.

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Editore
Palgrave Macmillan
Data di pubblicazione
2002
Lingua
Inglese
ISBN 10 
0230000274
ISBN 13 
9780230000278
Rilegatura
Copertina flessibile
Numero edizione
2
Numero di pagine
352
Contatto del produttore
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

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