Articoli correlati a Creative Cost-Benefits Reinvention: How to Reverse...

Creative Cost-Benefits Reinvention: How to Reverse Commodization Hell in the Age of Customer Capitalism - Rilegato

Libro 1 di 17: Postcolonial Studies in Education

Dussart, Christian

 
9780230105300: Creative Cost-Benefits Reinvention: How to Reverse Commodization Hell in the Age of Customer Capitalism

Sinossi

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore


CHRISTIAN DUSSART Professor of Marketing at HEC Montreal and Contributing Editor of Décisions Marketing.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.