This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
CHRISTIAN DUSSART Professor of Marketing at HEC Montreal and Contributing Editor of Décisions Marketing.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780230105300. Codice articolo 9149495
Quantità: 1 disponibili
Da: Ria Christie Collections, Uxbridge, Regno Unito
Condizione: New. In. Codice articolo ria9780230105300_new
Quantità: Più di 20 disponibili
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation. 174 pp. Englisch. Codice articolo 9780230105300
Quantità: 2 disponibili
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Condizione: New. Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Num Pages: 174 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 156 x 15. Weight in Grams: 330. . 2011. 2010th Edition. hardcover. . . . . Codice articolo V9780230105300
Quantità: 15 disponibili
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 192. Codice articolo 262191959
Quantità: 4 disponibili
Da: Majestic Books, Hounslow, Regno Unito
Condizione: New. Print on Demand pp. 192. Codice articolo 5688712
Quantità: 4 disponibili
Da: Biblios, Frankfurt am main, HESSE, Germania
Condizione: New. PRINT ON DEMAND pp. 192. Codice articolo 182191965
Quantità: 4 disponibili
Da: Revaluation Books, Exeter, Regno Unito
Hardcover. Condizione: Brand New. 325 pages. 8.25x5.50x0.50 inches. In Stock. Codice articolo x-0230105300
Quantità: 2 disponibili
Da: AHA-BUCH GmbH, Einbeck, Germania
Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation. Codice articolo 9780230105300
Quantità: 2 disponibili
Da: Kennys Bookstore, Olney, MD, U.S.A.
Condizione: New. Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Num Pages: 174 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 156 x 15. Weight in Grams: 330. . 2011. 2010th Edition. hardcover. . . . . Books ship from the US and Ireland. Codice articolo V9780230105300
Quantità: 15 disponibili