Places: Identity, Image and Reputation - Rilegato

Anholt, Simon

Rilegato

ISBN 10: 0230239773 ISBN 13: 9780230239777

Casa editrice: Palgrave Macmillan, 2009

Riassunto

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

Su questo libro

Descrizione del libro

This book explores how image and reputation are dependant on effective Place Branding, and looks at what governments need to do in order to solve the riddles of implementing national brand strategy

L'autore

SIMON ANHOLT is the leading authority on managing and measuring national identity and reputation, and the creator of the field of nation and place branding. He is a member of the UK Foreign Office's Public Diplomacy Board, and has advised the governments of some 30 other countries from Chile to Botswana, Korea to Jamaica, and Bhutan to the Faroe Islands. He is Founding Editor of the quarterly journal, Place Branding and Public Diplomacy, and author of Another One Bites The Grass, Brand New Justice, Brand America and Competitive Identity – The New Brand Management for Nations, Cities and Regions. He publishes two major annual surveys, the Anholt Nation Brands Index and City Brands Index. For further information, please see www.simonanholt.com.

Dettagli dell?edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2009
• ISBN 10: 0230239773
• ISBN 13: 9780230239777
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 168