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Spese di spedizione:
EUR 10,50
Da: Irlanda a: U.S.A.
Descrizione libro Condizione: New. This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. Series: Bocconi on Management. Num Pages: 288 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 140 x 20. Weight in Grams: 454. . 2013. Hardcover. . . . . Codice articolo V9780230301641
Descrizione libro Condizione: New. This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. Series: Bocconi on Management. Num Pages: 288 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 140 x 20. Weight in Grams: 454. . 2013. Hardcover. . . . . Books ship from the US and Ireland. Codice articolo V9780230301641
Descrizione libro Hardcover. Condizione: new. Codice articolo 9780230301641
Descrizione libro Condizione: New. Codice articolo ABLIING23Feb2215580071506
Descrizione libro Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons.' The authors call them the games of movement, imitation, and position. 272 pp. Englisch. Codice articolo 9780230301641
Descrizione libro Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9780230301641_lsuk
Descrizione libro Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing an. Codice articolo 458411160
Descrizione libro Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons.' The authors call them the games of movement, imitation, and position. Codice articolo 9780230301641
Descrizione libro Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Codice articolo C9780230301641