Competitive Strategies: Managing the Present, Imagining the Future - Rilegato

Valdani, E.; Arbore, A.

Rilegato

ISBN 10: 0230301649 ISBN 13: 9780230301641

Casa editrice: SPRINGER NATURE, 2012

Riassunto

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

Su questo libro

Informazioni sull?autore

Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues.
Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.

Dettagli dell'edizione

• Editore: SPRINGER NATURE
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0230301649
• ISBN 13: 9780230301641
• Rilegatura: Copertina rigida
• Numero di pagine: 272
• Contatto del produttore: non disponibile
• Persona responsabile: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Germania