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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks - Rilegato
Sinossi
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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Informazioni sull?autore
Tim Calkins is clinical professor of marketing at Northwestern University’s Kellogg School of Management and co-academic director of Kellogg’s branding program. He is the managing director of Class5 Consulting, a marketing strategy firm and has been quoted in Businessweek, Newsweek, the Financial Times, The Wall Street Journal and The New York Times. He lives in Evanston, IL.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreSPRINGER NATURE
- Data di pubblicazione2012
- ISBN 10 0230340342
- ISBN 13 9780230340343
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine294
- Contatto del produttorenon disponibile
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Editore:
Palgrave MacMillan, 2012
ISBN 10: 0230340342
ISBN 13: 9780230340343
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Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. Codice articolo G0230340342I3N00
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Foto dell'editore
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Editore:
Palgrave MacMillan, 2012
ISBN 10: 0230340342
ISBN 13: 9780230340343
Antico o usato
Rilegato
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.1. Codice articolo G0230340342I2N00
Quantità: 1 disponibili
Foto dell'editore
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Editore:
Palgrave Macmillan, 2012
ISBN 10: 0230340342
ISBN 13: 9780230340343
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR008721421
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Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Editore:
Palgrave Macmillan, 2012
ISBN 10: 0230340342
ISBN 13: 9780230340343
Antico o usato
Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. 2012th Edition. Used book that is in clean, average condition without any missing pages. Codice articolo 5673609-6
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Foto dell'editore
Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Editore:
Palgrave Macmillan, 2012
ISBN 10: 0230340342
ISBN 13: 9780230340343
Antico o usato
Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. 2012th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 6544520-6
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
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hardcover. Condizione: Good. A nice hardcover copy with a tight and square binding. Text is clean but has lightly yellowed. Hardcovers and dust jacket are very good (clean, no creasing, no edge wear). Careful packaging and fast shipping. We recommend EXPEDITED MAIL for even faster delivery. Shipped in 100% recyclable material. Codice articolo 42037
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Editore:
Palgrave Macmillan, 2012
ISBN 10: 0230340342
ISBN 13: 9780230340343
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Condizione: good. The cover has visible markings and wear. The dust jacket is clean and undamaged. The pages are in Good condition but show signs of gentle use! There is a signature or handwriting on the inside front cover. Codes or product keys that accompany this product may not be valid. Fast Shipping in a Standard Poly Mailer! Codice articolo 459JT7003D2A_ns
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
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Hardcover. Condizione: New. Condizione sovraccoperta: New. PHOTO AND VIDEO OF PAGES TAKEN TO SHOW CONDITION PRIOR TO SHIPPING; PHOTOS EMAILED FOR MORE SPECIFICS WHEN REQUESTED; Book. Codice articolo 17453
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Editore:
Palgrave Macmillan, 2012
ISBN 10: 0230340342
ISBN 13: 9780230340343
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Da: tLighthouse Books, Onekama, MI, U.S.A.
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Condizione: good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine and cover may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation. If you're not satisfied with purchase please return item for full refund. Codice articolo 58BX5X0002KQ_ns
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