The foolproof guide to damage control from the "masters of disaster" Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must!In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
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PR gurus and top political advisors Mark Fabiani and Chris Lehane show PR professionals, brand managers and political operatives how to bullet-proof any marketing campaign - and clean up any crisisAbout the Author:
CHRISTOPHER LEHANE and MARK FABIANI run a crisis communications firm, Fabiani and Lehane, that has represented global Fortune 500 companies, high profile CEOs, elected officials, celebrities and athletes. They made a name for themselves working for individuals and companies mired in scandal, from Lance Armstrong on the comeback trail to Goldman Sachs in the wake of the financial crisis. Previously, they worked for the Clinton White House where they were called Masters of Disaster by Newsweek magazine for their part in a 'rapid-response' team employed by to respond to the increasing number of investigations of the Clinton Administration. Both authors were previously Deputy Campaign Manager for Al Gore's presidential campaign in 2000 and Special Counsel to the President during the Clinton administration.
BILL GUTTENTAG is a two-time Oscar-winning documentary and feature film writer-producer-director. His 2003 Oscar was for the documentary Twin Towers.
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Descrizione libro Palgrave Macmillan Trade, 2012. Hardcover. Condizione libro: New. book. Codice libro della libreria 0230341802
Descrizione libro Palgrave Macmillan Trade, 2012. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: PR gurus and top political advisors Mark Fabiani and Chris Lehane show PR professionals, brand managers and political operatives how to bullet-proof any marketing campaign - and clean up any crisis. Codice libro della libreria ABE_book_new_0230341802
Descrizione libro Palgrave Macmillan, 2012. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0230341802
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97802303418071.0
Descrizione libro St. Martin's Press, 2012. Hardcover. Condizione libro: New. Codice libro della libreria P110230341802