Managing Corporate Communication: A Cross-Cultural Approach

Valutazione media 4
( su 1 valutazioni fornite da Goodreads )
 
9780230348028: Managing Corporate Communication: A Cross-Cultural Approach

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

ROSSELLA C. GAMBETTI is currently Assistant professor of Corporate and Marketing Communication at the Università Cattolica del Sacro Cuore in Milan, Italy. She is Editor-in-Chief of Communicative Business. Italian Research Review on Business Communication, the first Italian scholarly peer-reviewed journal specifically dedicated to research issues related to corporate and marketing communication, sponsored by the UPA (the Italian Association of Advertisers), unifying more than 600 companies active in Italy. She is author of several books, academic articles and essays on topics such as the strategic role of communication in corporate governance and intangible assets management, innovative branding strategies, and Internet impact on corporate communication strategy.
STEVE QUIGLEY is currently Associate Professor of Public Relations at Boston University, USA. Steve is also a public relations consultant whose work is concentrated in the areas of media relations, community relations, crisis communication and social media. He was a partner for ten years with the Boston public relations firm of Schneider & Associates. Steve is a member of the National Commission on Public Relations Education, a former PRSA assembly delegate, and Past-President of PRSA Boston. He is the recipient of the Boston University Lyndon Baines Johnson Student Advisor of the Year Award and the John J. Malloy Crystal Bell Award for lifetime achievement and contribution to the field of public relations.

Review:

This weighty compendium brings a strong and useful intercultural dimension to the study of Corporate Communication, contrasting American and European approaches to the practice. Gambetti and Quigley have assembled an all-star cast of authors, many of whom are well-known for their own work in the discipline, each of whom brings a fresh perspective to the subject. This remarkable collection is notable for its depth and substance while being direct, engaging, and easy to read. Among the most valuable contributions this book makes is its remarkable collection of case studies. Scholars and students alike will be busy for years to come, drawing meaning from the insight provided here.' - James Scofield O'Rourke IV, Professor of Management, University of Notre Dame, USA

'Managing Corporate Communication offers graduate students and academics the first comprehensive book in our field with a strong theoretical foundation and rich European examples. It also has a variety of voices and perspectives from leading academics around the world. A must read for advanced students looking to kick start their careers in Corporate Communication.' - Paul A. Argenti, Professor of Corporate Communication, The Tuck School of Business at Dartmouth, USA

'

In Managing Corporate Communication: A Cross Cultural Approach, Gambetti and Quigley offer a comprehensive, cross-cultural textbook that updates the topic of corporate communication with an emphasis on branding and the newer social media outlets. The textbook is written in an engaging, accessible manner that will appeal to both practioners and academic audiences alike. Well researched, and clearly organized with an emphasis on both career obstacles and opportunities as well as tactics for communication success, this book will enliven the classroom and inform the communication professional.' - Nichola D. Gutgold, Associate Professor of Communication Arts and Sciences, Penn State University, USA

'Quigley and Gambetti have provided a much-needed addition to corporate public relations that is timely, global, and scholarly, yet highly practical. Both students and professionals will learn from the insights provided.'  - Sandra Duhé, Associate Professor and Director, Public Relations Program, Southern Methodist University, USA and former Public Affairs Manager for ExxonMobil

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Rosella Gambetti, Stephen Quigley
Editore: Palgrave MacMillan, United Kingdom (2012)
ISBN 10: 0230348025 ISBN 13: 9780230348028
Nuovi Paperback Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Palgrave MacMillan, United Kingdom, 2012. Paperback. Condizione libro: New. 2012. Language: English . Brand New Book. Corporate communication is an increasingly powerful strategic tool for connecting with a company s stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications. Codice libro della libreria SPR9780230348028

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 46,16
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

2.

Editore: Palgrave Macmillan (2012)
ISBN 10: 0230348025 ISBN 13: 9780230348028
Nuovi Paperback Quantità: 5
Da
Bestsellersuk
(Hereford, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Palgrave Macmillan, 2012. Paperback. Condizione libro: New. No.1 BESTSELLERS - great prices, friendly customer service â€" all orders are dispatched next working day. Codice libro della libreria mon0000430434

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 39,75
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 9,48
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

3.

Rosella Gambetti, Stephen Quigley
Editore: Palgrave MacMillan, United Kingdom (2012)
ISBN 10: 0230348025 ISBN 13: 9780230348028
Nuovi Paperback Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Palgrave MacMillan, United Kingdom, 2012. Paperback. Condizione libro: New. 2012. Language: English . Brand New Book. Corporate communication is an increasingly powerful strategic tool for connecting with a company s stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications. Codice libro della libreria SPR9780230348028

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 50,58
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

4.

GAMBETTI, ROSELLA; QUIGLEY, STEPHEN
Editore: Palgrave (2012)
ISBN 10: 0230348025 ISBN 13: 9780230348028
Nuovi Paperback Quantità: 10
Da
Herb Tandree Philosophy Books
(Stroud, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Palgrave, 2012. Paperback. Condizione libro: NEW. 9780230348028 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE0153539

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 50,50
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 8,91
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Gambetti, Rossella
ISBN 10: 0230348025 ISBN 13: 9780230348028
Nuovi Quantità: 8
Da
Pbshop
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro 2012. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780230348028

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 56,90
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,42
In U.S.A.
Destinazione, tempi e costi

6.

Editore: Palgrave (2012)
ISBN 10: 0230348025 ISBN 13: 9780230348028
Nuovi Paperback Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Palgrave, 2012. Paperback. Condizione libro: New. book. Codice libro della libreria 0230348025

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 66,98
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

7.

Gambetti, Rosella
Editore: Palgrave Macmillan (2012)
ISBN 10: 0230348025 ISBN 13: 9780230348028
Nuovi Quantità: 8
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Palgrave Macmillan, 2012. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780230348028

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 58,43
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,03
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

ISBN 10: 0230348025 ISBN 13: 9780230348028
Nuovi Quantità: > 20
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97802303480280000000

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 73,44
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

9.

Rosella Gambetti
Editore: Palgrave Macmillan Nov 2012 (2012)
ISBN 10: 0230348025 ISBN 13: 9780230348028
Nuovi Taschenbuch Quantità: 1
Valutazione libreria
[?]

Descrizione libro Palgrave Macmillan Nov 2012, 2012. Taschenbuch. Condizione libro: Neu. Neuware - Featuring contributions from leading international academics, this books combines a strong theoretical grounding and the latest research with a practical, managerial focus 552 pp. Englisch. Codice libro della libreria 9780230348028

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 64,19
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 12,00
Da: Germania a: U.S.A.
Destinazione, tempi e costi

10.

Gambetti, Rosella / Quigley, Stephen
ISBN 10: 0230348025 ISBN 13: 9780230348028
Nuovi Quantità: 1
Da
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Publisher/Verlag: Palgrave Macmillan | A Cross-Cultural Approach | Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications. | Featuring contributions from leading international academics, this books combines a strong theoretical grounding and the latest research with a practical, managerial focus | Preface; E.T.Brioschi & O.Lerbinger.- Introduction.- PART I: CORPORATE COMMUNICATION CONCEPTUAL FRAMEWORK, ORGANIZATIONAL ROLE AND RESEARCH ISSUES.- Corporate Communication as an Academic Discipline and a Strategic Management Function; R.Gambetti.- Communicative Business: the Power of Corporate Communication to Manage Complexity; E.T.Brioschi.- Corporate Communication and Value Creation (and Destruction) in the Firm's Evolutionary Process; R.Fiocca.- Strategic Communication and the Entrepreneurial Role of the Corporate Communication Officer; E.Invernizzi & S.Romenti.- Corporate Branding and Stakeholder Engagement in Corporate Communication Management: the Link Between Identity and Reputation; R.Gambetti & S.Biraghi.- Corporate Reputation Robustness. Towards a Better Understanding of Reputational Risk; F.Lurati.- The Conceptual Bridge Between Corporate and Marketing Communication; P.Kitchen.- Convergencies and Divergencies Between Advertising and Public Relations; D.Tena Parera & D.Roca.- Corporate Responsibility Disclosure and Communication; R.Gambetti & M.Giovanardi.- Measuring Corporate Communication: an Overview and a Model Proposal; S.Romenti.- Evaluating Corporate Reputation: the Link with Corporate Financial Performance; M.Schweiger & S.Raithel.- Current Research Frontiers on Corporate Communication: a Postmodern Qualitative Insight; G.Graffigna.- PART II: CORPORATE COMMUNICATION CHALLENGES AND OPPORTUNTIES IN A MARKETPLACE WITHOUT BOUNDARIES.- Public Relations in International Management; O.Lerbinger.- The Emergence of the Social Web and its Impact on Corporate Communication Practices; S.Quigley.- The Power of Transparency, Authenticity and Empathy as Drivers of Corporate Stakeholder Engagement; S.Quigley.- The New Reputation-centric CEOs and how to Counsel Them; P.Morrissey.- Reflections on the Power Point: Where Corporate Communications, Power, and New Computer Applications Intersect; E.Downes.- The Organization of the Corporate Communication Function; D.Wright.- From Corporate Responsibility to Shared Responsibility: The New Driver of Co-creation and Innovation; J.Yohannan.- PART III: BEST PRACTICES IN CORPORATE COMMUNICATION.- To be Confirmed.- Conclusion.- Endnote; D.Bodega & T.Fiedler.- References. | Format: Paperback | Language/Sprache: english | 812 gr | 233x155x30 mm | 552 pp. Codice libro della libreria K9780230348028

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 72,32
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,99
Da: Germania a: U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro