Articoli correlati a Global Innovation Management: A Strategic Approach

Global Innovation Management: A Strategic Approach - Brossura

Westland, J. Christopher

 
9780230524910: Global Innovation Management: A Strategic Approach

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Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.
Companion Website: http://www.palgrave.com/business/westland/

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Informazioni sull'autore

J. CHRISTOPHER WESTLAND is Professor of Information & Systems Management at the University of Science & Technology, Hong Kong. He has eight years' experience working in industry and more than thirty years' consultancy experience with firms such as Microsoft, V-Tech, Aerospace Corporation, PacBell and others.

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Innovation has become the 21st century's industrial religion, and successful innovation and management are essential for a ompany's productivity. This comprehensive textbook provides a step-by-step guide to understanding, motivating and managing creative people, and offers methods for composing business models and competitive strategies to maximize return.
It is unique in its provision of tools for raising capital for innovation and calculating financial risk. Global case studies, covering a diverse range of companies, make this an ideal companion for students of innovation management on business management, technological innovation or specialist engineering management courses.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/westland/index.asp

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