Building Brand Value the Playboy Way - Rilegato

Gunelius, Susan

Rilegato

ISBN 10: 023057789X ISBN 13: 9780230577893

Casa editrice: Palgrave Macmillan, 2009

Riassunto

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Su questo libro

Informazioni sull?autore

SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications company. She spent the first decade of her career managing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is an author with several business books published to date, and her marketing-related articles appear on websites such as Entrepeneur.com, MSNBC.com, FoxBusiness.com and more. She is also an active blogger writing about marketing, branding, advertising and more on her own blogs, www.KeySplashCreativeConversations.com and www.WomenOnBusiness.com as well as for a variety of clients. Gunelius is often called upon to speak at events and conferences as an expert on marketing, branding, social media, blogging and writing.

Dettagli dell?edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2009
• ISBN 10: 023057789X
• ISBN 13: 9780230577893
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 188
• Contatto del produttore: non disponibile