Coca-Globalization: Following Soft Drinks from New York to New Guinea - Brossura

Foster, R.

 
9780230603868: Coca-Globalization: Following Soft Drinks from New York to New Guinea
Brossura
ISBN 10: 0230603866 ISBN 13: 9780230603868
Casa editrice: Palgrave Macmillan, 2008

Sinossi

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Robert J. foster is Professor of Anthroplogy and Mercer rugler distinguished Teaching Professor at The University of Rochester.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Palgrave Macmillan
Data di pubblicazione
2008
Lingua
Inglese
ISBN 10 
0230603866
ISBN 13 
9780230603868
Rilegatura
Copertina flessibile
Numero di pagine
304
Contatto del produttore
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Germania

Altre edizioni note dello stesso titolo

9780312238711: Coca-globalization: Following Soft Drinks from New York to New Guinea

Edizione in evidenza

ISBN 10:  0312238711 ISBN 13:  9780312238711
Casa editrice: Palgrave Macmillan, 2008
Brossura