Articoli correlati a Practical Pricing: Translating Pricing Theory Into...

Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement - Rilegato

Calogridis, M.

 
9780230614604: Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement

Sinossi

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

MICHAEL CALOGRIDIS has over 15 years total experience in roles supporting development of pricing and pricing strategies. In that time, he has worked for FedEx, AT&T Wireless, Quest Diagnostics and now Philips Medical Systems.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.