Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement - Rilegato

Calogridis, M.

 
9780230614604: Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement

Sinossi

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

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Informazioni sull'autore

MICHAEL CALOGRIDIS has over 15 years total experience in roles supporting development of pricing and pricing strategies. In that time, he has worked for FedEx, AT&T Wireless, Quest Diagnostics and now Philips Medical Systems.

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Altre edizioni note dello stesso titolo

9781349603855: Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

Edizione in evidenza

ISBN 10:  1349603856 ISBN 13:  9781349603855
Casa editrice: Palgrave Macmillan, 2014
Brossura