Articoli correlati a The Roadside MBA: Real-world Lessons for Entrepreneurs,...
Sinossi
THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have. 'An excellent primer' Financial Times 'The Roadside MBA succeeds admirably ...providing fresh examples to illustrate the basic tenets of MBA theory' Economist
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Descrizione del libro
A one-stop toolkit for entrepreneurs and small businesses, from three leading MBA teachers
L'autore
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business.
Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management.
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Compra nuovo
Visualizza questo articolo
EUR 27,47
GRATIS per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiAltre edizioni note dello stesso titolo
Risultati della ricerca per The Roadside MBA: Real-world Lessons for Entrepreneurs,...
Foto dell'editore
The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL8918165
Quantità: 2 disponibili
Foto dell'editore
The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7. Codice articolo G0230772587I3N00
Quantità: 1 disponibili
Foto dell'editore
The Roadside MBA
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Unabridged. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 10382567-6
Quantità: 1 disponibili
Foto dell'editore
The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR006183281
Quantità: 1 disponibili
Foto dell'editore
The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
Editore:
Macmillan 19/06/2014, 2014
ISBN 10: 0230772587
ISBN 13: 9780230772588
Antico o usato
Paperback
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780230772588
Quantità: 1 disponibili
Foto dell'editore
The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780230772588
Quantità: 1 disponibili
Foto dell'editore
The Roadside MBA: Real-World Lessons for Entrepreneurs, Start-Ups and Small Businesses
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780230772588. Codice articolo 9379168
Quantità: 1 disponibili
Edizione Internazionale
THE ROADSIDE MBA
Edizione InternazionaleDa: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-219995
Quantità: 1 disponibili
Foto dell'editore
The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
Da: Pearlydewdrops, Streat, Regno Unito
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: New. Shipped from the UK within 2 business days of order being placed. Codice articolo mon0000308579
Quantità: 1 disponibili
Foto dell'editore
The Roadside MBA Realworld Les
Da: SecondSale, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00074866303
Quantità: 1 disponibili