Remaking of Radio, The - Brossura

Ditingo, Vincent

Brossura

ISBN 10: 0240801741 ISBN 13: 9780240801742

Casa editrice: Routledge, 1995

Riassunto

In this era of advancing media technology, radio has endured because it has successfully adapted to change. The Remaking of Radio is a comprehensive examination of those adaptations and of the many factors shaping today's ten-billion-dollar commercial
radio industry.


Media expert Vincent M DItingo explores and explains the principal characteristics of radio's 'new age', including: * The initial deregulation of the industry by the FCC, resulting in a financial investment frenzy; * The introduction of satellite
technology, broadening the scope of networks while creating a trend back to the national personality programs of the 1930s and 1940s; * AM's decline as a result of the explosive growth of FM and its partial recovery with the boom in talk radio; * Radio's
strengthened financial staiblity stemming from the FCC's relaxation of local and national ownership limits; and * The move towards digital audio transmissions, improving radio's service to both advertisers and listeners. Vincent M Ditingo is an
award-winning business writer, media consultant, and educator. He is a former senior editor of radio for Broadcasting and Cable and is founder and president of Ditingo Media Enterprises in New York City

Su questo libro

Contenuti

An Overview: Laying the Foundation for the Coming Years; The Fiscal Dynamics: A Short Primer on Radio Station Operations; The Financial Boom and Emerging Entrepreneurs; The AM Dilemma; Realignment of the Industry; The Syndinets; The Electronic Marketplace; The Digital Factor and Other Technological Applications; Radio in the 21st Century

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 1995
• Lingua: Inglese
• ISBN 10: 0240801741
• ISBN 13: 9780240801742
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 160
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania