Social Game Design reveals what you need to know in order to create and monetize online social games. Using examples from successful game designs, you'll learn what makes these games compelling, and why people will pay to play them. This book will inspire you to apply these principles in order to meet the challenges of this new space, creating original games that both delight players and generate profit. We'll talk about different business models, how to acquire and keep players, how to sell virtual goods, and how to keep players coming back day after day.
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Tim Fields has been in the game industry since 1995 as a producer, project manager, design lead, and business developer. Tim has helped small studios and top publishers like EA and Microsoft run teams that create great games. He has worked on shooters, sports games, racing titles, and RPGs using talent and teams from North America, Asia, Europe, and the UK.
Brandon Cotton has over 10 years of game industry experience covering a wide variety of technology, platforms and game types. He is active in the social and online game design community, and currently serves as a founder, design lead, and programmer for Portalarium. He has built games for NCSoft, Ubisoft, and Microsoft, and holds a degree in Computer Science from the University of Texas.
Introduction. A Brief History of Online Game Monetization. Industry Terms. Game Type vs Monetization Strategy. What Can You Do in Design to Help a One-Time Purchase Game? Design Tactics for Advergames. Designing for Episodic Content and Paid Unlocks. Design Tactics for a Purely Subscription Game. How to Design for a Free-to-Play Game with a Subscription Option. How to Design Virtual Goods for Your Game. Currencies. Game Economy. Design Considerations for Combination Systems. Why Free-to-Play Is the Present and Future of Online Gaming. Review/Summary.
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Descrizione libro CRC Press. PAPERBACK. Condizione libro: New. 0240817664 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Codice libro della libreria TM-0240817664
Descrizione libro CRC Press, 2011. Paperback. Condizione libro: New. Codice libro della libreria P110240817664
Descrizione libro CRC Press, 2011. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Whatgame companydoesn't want to be the next Zynga?But does the world really need another "ville" game? What we do need are designers who know how to create compelling money-making social games while maintaining their creativity. This book provides the clues to creating social game systems that generate profit. Codice libro della libreria ABE_book_new_0240817664