The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth - Brossura

Brossura

ISBN 10: 0241197260 ISBN 13: 9780241197264

Casa editrice: Portfolio Penguin, 2025

Riassunto

Vincitore della categoria "thought leader" dei business book awards ----- con il suo bestseller da un milione di copie the lean startup, eric ries ha lanciato un movimento globale. Concetti come prodotto minimo praticabile, test a/b e "pivoting" hanno cambiato il linguaggio del business. Ora rivolge la sua attenzione ad aziende di tutte le dimensioni e mostra come l'etica delle startup possa dare nuova vita anche alle organizzazioni più grandi e burocratiche. In questo nuovo libro rivoluzionario, attinge a storie interne di trasformazioni presso multinazionali come general electric e toyota, titani come amazon e facebook e startup tecnologiche come airbnb e twilio. Stabilisce un nuovo quadro per la gestione imprenditoriale: un approccio completo che avvia l'innovazione e garantisce una crescita sostenuta, anche in ambienti altamente incerti. The startup way è una lettura essenziale per leader, manager e imprenditori a qualsiasi livello. è un approccio rivoluzionario per incubare grandi idee, trasformare tutti i team in startup e ispirare tutti a pensare come imprenditori.

Su questo libro

Informazioni sull?autore

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

Dalla quarta di copertina

In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.

Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.

Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.

Dal risvolto di copertina interno

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.

Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.

Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.

Dettagli dell'edizione

• Editore: Portfolio Penguin
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 0241197260
• ISBN 13: 9780241197264
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 1
• Contatto del produttore: non disponibile
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