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Sinossi
BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog.
Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.
These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.
Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.
In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
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Informazioni sull?autore
James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.
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Business for Punks: Break All the Rules - the BrewDog Way
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Business for Punks
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ISBN 13: 9780241202890
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Hardcover. Condizione: Fair. Spuren von Feuchtigkeit / Nässe; Leichte Risse. Go fast or go home. Forget sales. Be a selfish bastard and ignore advice. These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for four years running. Created by a pair of young Scots with a passion for beer, Brewdog has catalysed a craft ale revolution, gone global, and inadvertently created a whole new approach to business. In Business for Punks, BrewDog co-founder (and Great British Entrepreneur 2014) James Watt bottles the essence of their success. From finances ('cash is motherfucking king') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms. Codice articolo eb32603c-c71b-4447-b17e-d3ba9f2ea31a
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Business for Punks: Start Your Business Revolution - the BrewDog Way
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Business for Punks : Start Your Business Revolution - the BrewDog Way
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ISBN 13: 9780241202890
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Business for Punks : Start Your Business Revolution - the BrewDog Way
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ISBN 13: 9780241202890
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Business for Punks : Start Your Business Revolution - the BrewDog Way
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ISBN 13: 9780241202890
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP97640098
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Business for Punks: Break All the Rules â" the BrewDog Way
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