Sinossi
We Are All Weird è il classico di culto di Seth Godin sulla celebrazione (e il marketing) dell'individuo, ora riconfezionato e rilanciato World of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Più strani.Paleos, vegani, carb loaders, ovolatto-vegetariani? Sicuramente strani.Ammettiamolo. Siamo tutti strani.Allora perché le aziende cercano ancora di creare prodotti per le masse?Perché ci comportiamo ancora come se le masse esistessero?La stranezza è la nuova normalità. E solo le aziende che lo capiscono hanno qualche possibilità di sopravvivenza. In questo libro, Seth Godin ti mostra come.'Leggi questo libro lentamente e leggilo di nuovo, perché le lezioni sono ricche e sagge' Jacqueline Novogratz, fondatrice, Acumen.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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We Are All Weird
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We Are All Weird: The Rise of Tribes and the End of Normal
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Penguin Books Ltd, United Kingdom, London, 2015
ISBN 10: 0241209013
ISBN 13: 9780241209011
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Paperback. Condizione: Very Good. We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how. 'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR007472126
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We Are All Weird : The Rise of Tribes and the End of Normal
Editore:
Penguin Books, Limited, 2015
ISBN 10: 0241209013
ISBN 13: 9780241209011
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 39554955-20
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We Are All Weird
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Paperback. Condizione: New. We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it. We're all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how.'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen. Codice articolo LU-9780241209011
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Paperback. Condizione: new. Paperback. Seth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunchedFor generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want.In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive. Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780241209011
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