INIZIA UNA RIVOLUZIONE, NON UN BUSINESS Non sprecare tempo con piani aziendali di m***a. Dimentica le vendite. Metti tutto in gioco per ciò in cui credi. Questi sono alcuni dei mantra che hanno trasformato BrewDog in uno dei marchi di bevande in più rapida crescita al mondo, famoso per birre, bar e crowdfunding. In Business for Punks, il co-fondatore di BrewDog James Watt imbottiglia l'essenza di questo successo. Dalle finanze ('insegui ogni centesimo, sfrutta ogni sterlina') al marketing ('guida con la crociata, non con il prodotto'), questa è una guida anarchica e indispensabile per prosperare alle tue condizioni. 'Consigli indispensabili per un imprenditore alle prime armi con un'idea brillante' The Times.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Paperback. Condizione: Very Good. START A REVOLUTION NOT A BUSINESS Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in. These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms. 'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR008204307
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