Bestseller del new york times istantaneo "per chiunque sia interessato a diventare un manager migliore" - bill gates -------- scopri l'approccio rivoluzionario alla definizione degli obiettivi dietro la crescita esplosiva di intel, google, amazon e uber. Nel 1999, il leggendario capitalista di rischio john doerr investì quasi 12 milioni di dollari in una piccola startup che aveva una tecnologia incredibile, energia imprenditoriale e ambizioni altissime, ma nessun vero piano aziendale. Dopo aver implementato il sistema di obiettivi e risultati chiave (okr) di doerr, l'azienda è cresciuta in modo esponenziale. Oggi, quella stessa startup, google, ha una capitalizzazione di mercato superiore a 600 miliardi di dollari. Doerr ha introdotto gli okr in più di cinquanta aziende, aiutando i giganti della tecnologia e le organizzazioni benefiche a superare tutte le aspettative. Nel modello okr, gli obiettivi definiscono ciò che cerchiamo di ottenere e i risultati chiave sono il modo in cui verranno raggiunti quegli obiettivi di massima priorità. Concentrano gli sforzi, favoriscono il coordinamento e migliorano la soddisfazione sul posto di lavoro. Per la prima volta in measure what matters, doerr condivide casi di studio dietro le quinte per dimostrare l'agilità e la crescita esplosiva che gli okr hanno stimolato in così tante organizzazioni leader. Con una prefazione di larry page e contributi di bono e bill gates, questo libro ti mostrerà come raccogliere dati tempestivi e pertinenti per monitorare i progressi, per misurare ciò che conta. Aiuterà qualsiasi organizzazione o team a puntare in alto, muoversi rapidamente ed eccellere.
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John Doerr is an engineer, industry-leading venture capitalist, the chair of Kleiner Perkins and the author of bestsellers Measure What Matters and Speed & Scale: An Action Plan for Solving Our Climate Crisis Now. For over forty years, he has served entrepreneurs with ingenuity and optimism, helping them build bold teams and disruptive companies; and for the last twenty years, he has been investing in green companies tackling climate change. He was an original investor and board member at Google and Amazon and has helped create more than a million jobs. John is a member of the American Academy of Arts and Sciences, and was a member of US President Barack Obama's Council on Jobs and Competitiveness. A passionate climate activist, he has 287k followers on Twitter and his TED Talks on 'greentech', goal setting and decarbonizing the energy grid have over eight million combined views.
In 1999, legendary venture capitalist John Doerr invested $11.8 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs, Objectives and Key Results, a revolutionary approach to goal-setting, and with OKRs at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.
Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those toppriority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.
In Measure What Matters, Doerr and Kris Duggan share a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.
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Da: Gulf Coast Books, Cypress, TX, U.S.A.
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