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"acuto e coinvolgente" - the times "la storia intricata e realizzata con eleganza del sito web che è spuntato dal nulla per cambiare tutto." - brad stone, autore di the everything store e amazon unbound ----------------------------------------------------- ora, per la prima volta in assoluto, scopri la storia di youtube: come è iniziato, come funziona e come è arrivato a controllare la nostra cultura. Ci ha intrattenuto con video di gatti, flash mob, streaming di giochi e charlie bit my finger. Ci ha istruito con tutorial di trucco, fai da te e ricette deliziose. Ci ha cambiato con pubblicità, estremismo e propaganda politica. Sin dalla sua fondazione nel 2005, youtube è esistito su un pendolo. La sua comparsa ha creato uno spazio prezioso per voci uniche e importanti per condividere se stesse e le proprie opinioni e ha trasformato persone comuni in star globali come pewdiepie, shane dawson e ryan higa. Ha inventato l'economia dell'attenzione in cui viviamo tutti oggi, cambiando per sempre il modo in cui le persone vengono intrattenute, informate e pagate online. Allo stesso tempo, innumerevoli estremisti hanno trovato casa su youtube, usandolo per diffondere disinformazione e propaganda, a volte con conseguenze di vita o di morte nel mondo reale. Il sito è enormemente redditizio per la sua società madre, google (alphabet), che lo ha trasformato in modo aggressivo in un conglomerato pubblicitario spietato con poca considerazione per il suo impatto oltre il risultato finale. In mi piace commenta iscriviti , il giornalista tecnologico di bloomberg mark bergen offre il resoconto definitivo e avvincente di youtube. Esplorando le storie delle persone dietro la piattaforma, racconta la storia di una meraviglia tecnologica che ha sconvolto i media tradizionali, creato star di persone comuni e, in definitiva, cambiato il mondo attraverso una libertà di parola sfrenata.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Mark Bergen is an award-winning tech journalist at Bloomberg News. One of the world's foremost experts on everything to do with Google and YouTube, he has been covering the company for over half a decade. His work has been printed in the New York Times, the Wall Street Journal, Time, Reuters and the New Yorker, while he also regularly appears on CNBC, Bloomberg TV/Radio, NPR and several other media outlets.
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"Sharp and engaging" - The Times
"The intricately-reported, elegantly-crafted story of the website that came out of nowhere, to change everything." - Brad Stone, author of The Everything Store and Amazon Unbound
-----------------------------------------------------
Now, for the first time ever, discover the story of YouTube: how it started, how it works, and how it came to control our culture.
It has entertained us with cat videos, flash mobs, gaming streams and Charlie Bit My Finger.
It has educated us with makeup tutorials, DIYs and delicious recipes.
It has changed us with advertising, extremism and political propaganda.
Since its foundation in 2005, YouTube has existed on a pendulum. Its emergence established a valuable space for unique and important voices to share themselves and their views, and made global stars out of everyday people such as PewDiePie, Shane Dawson and Ryan Higa. It invented the attention economy we all live in today, forever changing how people are entertained, informed and paid online.
At the same time, countless extremists have found a home on YouTube, using it to spread misinformation and propaganda - sometimes with real-world life-and-death consequences. The site is massively profitable for its parent company, Google (Alphabet), which has aggressively grown it into a ruthless advertising conglomerate with little regard for its impact beyond the bottom line.
In Like Comment Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive, page-turning account of YouTube. Exploring the stories of the people behind the platform, he tells the story of a technical marvel that upended traditional media, created stars of everyday people, and ultimately changed the world through untamed freedom of speech.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Like, Comment, Subscribe: Inside YouTubeâs Chaotic Rise to World Domination
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Paperback. Condizione: Very Good. Like, Comment, Subscribe: Inside YouTubeâs Chaotic Rise to World Domination This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780241468289
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Like, Comment, Subscribe
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Paperback. Condizione: New. "Sharp and engaging" - The Times"The intricately-reported, elegantly-crafted story of the website that came out of nowhere, to change everything." - Brad Stone, author of The Everything Store and Amazon Unbound-----------------------------------------------------Now, for the first time ever, discover the story of YouTube: how it started, how it works, and how it came to control our culture.It has entertained us with cat videos, flash mobs, gaming streams and Charlie Bit My Finger.It has educated us with makeup tutorials, DIYs and delicious recipes.It has changed us with advertising, extremism and political propaganda.Since its foundation in 2005, YouTube has existed on a pendulum. Its emergence established a valuable space for unique and important voices to share themselves and their views, and made global stars out of everyday people such as PewDiePie, Shane Dawson and Ryan Higa. It invented the attention economy we all live in today, forever changing how people are entertained, informed and paid online.At the same time, countless extremists have found a home on YouTube, using it to spread misinformation and propaganda - sometimes with real-world life-and-death consequences. The site is massively profitable for its parent company, Google (Alphabet), which has aggressively grown it into a ruthless advertising conglomerate with little regard for its impact beyond the bottom line.In Like Comment Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive, page-turning account of YouTube. Exploring the stories of the people behind the platform, he tells the story of a technical marvel that upended traditional media, created stars of everyday people, and ultimately changed the world through untamed freedom of speech. Codice articolo LU-9780241468289
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Like, Comment, Subscribe (Paperback)
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Paperback. Condizione: new. Paperback. Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet. In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it's the story of both. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780241468289
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo GB-9780241468289
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