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Sinossi
Nudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and climate change.
Every day we make decisions: about the things we buy or the meals we eat; about the investments we make and the time we spend; about our health and that of the planet. Unfortunately, we often choose badly.
We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler and Cass Sunstein show, no choice is ever presented to us in a neutral way. But by knowing how people think, we can make it easier for them to choose what is best for themselves, for their families and for society. With brilliant insight and wonderful levity, Thaler and Sunstein demonstrate how best to nudge us in the right directions, without ever restricting our freedom of choice.
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Informazioni sull?autore
Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.
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Nudge: The Final Edition
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR011694300
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Nudge: The Final Edition
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NUDGE: The Final Edition
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Soft cover. Condizione: New. Revised Edition. This mint unread copy is bound in illustrated card covers as issued. The text block is tight white, bright and square. International postal rates are calculated on a book weighing 1 Kilo, in cases where the book weighs less then postage will be reduced accordingly. Where the book weighs more than 1 Kilo increased charges will be quoted, where the book weighs less then postage will be reduced accordingly. Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around the world and countless groups of behavioural scientists in every part of the economy. It has taught us how to use thoughtful choice architecture to help us make better decisions for ourselves, our families, and our society. Now, Richard Thaler and Cass Sunstein have updated the book, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research. This final edition offers a wealth of new insights, for both its avowed fans and newcomers, about a wide range of issues that we face in our daily lives -- health, personal finance, climate change, and "sludge" (paperwork and other nuisances we don't want, and that keep us from getting what we do want) -- all while honouring one of the cardinal rules of nudging: make it fun! Codice articolo 028478
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Nudge: Improving Decisions About Health, Wealth And Happiness
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Allen Lane, Australia, 2021
ISBN 10: 0241552109
ISBN 13: 9780241552100
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Da: Marlowes Books and Music, Ferny Grove, QLD, Australia
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Paperback. Condizione: Very Good. Revised. 366 pages. Book is in Very good condition throughout. The only exception is some light reading wear. Codice articolo 208577
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Nudge
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Paperback. Condizione: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Codice articolo Scanned0241552109
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