Introduction to Advertising and Promotion: An Integrative Marketing Communications Perspective - Rilegato

Belch, George E.; Belch, Michael A.

 
9780256108255: Introduction to Advertising and Promotion: An Integrative Marketing Communications Perspective

Altre edizioni note dello stesso titolo

9780256105162: Introduction to Advertising and Promotion Management

Edizione in evidenza

ISBN 10:  0256105162 ISBN 13:  9780256105162
Casa editrice: McGraw-Hill Inc.,US, 1993
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