Articoli correlati a Consumer Behavior and Marketing Strategy
Sinossi
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the "Wheel of Consumer Analysis". Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
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Book by Peter J Paul Olson Jerry C
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Consumer Behavior and Marketing Strategy
Editore:
Irwin Professional Publishing, 1996
ISBN 10: 0256139040
ISBN 13: 9780256139044
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Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
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Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbs6692118074
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Consumer Behavior and Marketing Strategy (The Irwin Series in Marketing)
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00057964719
Quantità: 1 disponibili