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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective - Rilegato
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This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns.
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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)
Da: Wonder Book, Frederick, MD, U.S.A.
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Condizione: Very Good. Very Good condition. 4th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Codice articolo N19K-00018
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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)
Editore:
Irwin Professional Publishing, 1997
ISBN 10: 0256218994
ISBN 13: 9780256218992
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Da: ZBK Books, Carlstadt, NJ, U.S.A.
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Condizione: good. Fast & Free Shipping â" Good condition with a solid cover and clean pages. Shows normal signs of use such as light wear or a few marks highlighting, but overall a well-maintained copy ready to enjoy. Supplemental items like CDs or access codes may not be included. Codice articolo ZWV.0256218994.G
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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)
Da: HPB-Red, Dallas, TX, U.S.A.
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Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_390090852
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