Articoli correlati a Introduction to Advertising and Promotion: An Integrated...
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective - Rilegato
Sinossi
This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
Book by Belch George E Belch Michael A
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Altre edizioni note dello stesso titolo
Risultati della ricerca per Introduction to Advertising and Promotion: An Integrated...
Foto dell'editore
Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)
Da: HPB-Red, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_424025126
Compra usato
EUR 4,48
Spedizione EUR 3,26
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Introduction to Advertising and Promotion
Editore:
McGraw-Hill School Education Group, 1997
ISBN 10: 0256218994
ISBN 13: 9780256218992
Antico o usato
Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 3161262-6
Compra usato
EUR 11,53
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)
Editore:
Irwin Professional Publishing, 1997
ISBN 10: 0256218994
ISBN 13: 9780256218992
Antico o usato
Rilegato
Da: Wonder Book, Frederick, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Very Good condition. 4th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Codice articolo X09D-01357
Compra usato
EUR 12,88
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili