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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective - Rilegato
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This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns.
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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)
Da: HPB-Red, Dallas, TX, U.S.A.
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Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_424025126
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Introduction to Advertising and Promotion
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McGraw-Hill School Education Group, 1997
ISBN 10: 0256218994
ISBN 13: 9780256218992
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 3161262-6
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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)
Editore:
Irwin Professional Publishing, 1997
ISBN 10: 0256218994
ISBN 13: 9780256218992
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Da: Wonder Book, Frederick, MD, U.S.A.
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Condizione: Very Good. Very Good condition. 4th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Codice articolo X09D-01357
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