I'll Have What She's Having: Mapping Social Behavior

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9780262016155: I'll Have What She's Having: Mapping Social Behavior

Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes--and explains--most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than "nudges" exploiting individual cognitive quirks.I'll Have What She's Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do.It is notoriously difficult to change behavior. For every "Yes We Can" political slogan, there are thousands of "Just Say No" buttons. I'll Have What She's Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things.

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Bentley, Alex; Earls, Mark; O'Brien, Michael J.
Editore: The MIT Press (2011)
ISBN 10: 026201615X ISBN 13: 9780262016155
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Descrizione libro The MIT Press, 2011. Hardcover. Condizione libro: New. book. Codice libro della libreria 026201615X

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R. Alexander Bentley, Mark Earls, Michael J. O Brien
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Descrizione libro MIT Press Ltd, United States, 2011. Hardback. Condizione libro: New. 211 x 142 mm. Language: English . Brand New Book. Humans are, first and foremost, social creatures. And this, according to the authors of I ll Have What She s Having, shapes -- and explains -- most of our choices. We re not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than nudges exploiting individual cognitive quirks. I ll Have What She s Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do. It is notoriously difficult to change behavior. For every Yes We Can political slogan, there are thousands of Just Say No buttons. I ll Have What She s Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things. Codice libro della libreria AAS9780262016155

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R. Alexander Bentley, Mark Earls, Michael J. O Brien
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ISBN 10: 026201615X ISBN 13: 9780262016155
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Descrizione libro MIT Press Ltd, United States, 2011. Hardback. Condizione libro: New. 211 x 142 mm. Language: English . Brand New Book. Humans are, first and foremost, social creatures. And this, according to the authors of I ll Have What She s Having, shapes -- and explains -- most of our choices. We re not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than nudges exploiting individual cognitive quirks. I ll Have What She s Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do. It is notoriously difficult to change behavior. For every Yes We Can political slogan, there are thousands of Just Say No buttons. I ll Have What She s Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things. Codice libro della libreria AAS9780262016155

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Descrizione libro 2011. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780262016155

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Alex Bentley, Mark Earls, Michael J. O'Brien, John Maeda
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Descrizione libro MIT Press Ltd. Hardback. Condizione libro: new. BRAND NEW, I'll Have What She's Having: Mapping Social Behavior, Alex Bentley, Mark Earls, Michael J. O'Brien, John Maeda, Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes -- and explains -- most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than "nudges" exploiting individual cognitive quirks. I'll Have What She's Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do. It is notoriously difficult to change behavior. For every "Yes We Can" political slogan, there are thousands of "Just Say No" buttons. I'll Have What She's Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things. Codice libro della libreria B9780262016155

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R. Alexander Bentley
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Descrizione libro MIT Press 2011-10-04, Cambridge, Mass. |London, 2011. hardback. Condizione libro: New. Codice libro della libreria 9780262016155

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Descrizione libro MIT Press, 2011. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria WM-9780262016155

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