Paying With Plastic: The Digital Revolution in Buying and Borrowing - Rilegato

Evans, David S.; Schmalensee, Richard

Rilegato

ISBN 10: 0262050625 ISBN 13: 9780262050623

Casa editrice: Mit Pr, 1999

Riassunto

The payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year.Paying with Plastic is the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book, Paying with Plastic delivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful insight into the implications of these market dynamics for cardholder rewards, merchant interchange fees, and card acceptance. The authors, both of whom have researched the industry for more than 25 years, also examine the implications of the recent antitrust cases on the industry as well as other business and technological changes -- including the massive consolidation brought about by bank mergers, the rise of the debit card, and the emergence of e-commerce -- that could alter the payment card industry dramatically in the years to come.

Su questo libro

Product Description

Book by Evans David S Schmalensee Richard

Dettagli dell'edizione

• Editore: Mit Pr
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0262050625
• ISBN 13: 9780262050623
• Rilegatura: Copertina rigida
• Numero di pagine: 373
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile