Reimagining Design: Unlocking Strategic Innovation - Brossura

Bethune, Kevin G.

Brossura

ISBN 10: 026254847X ISBN 13: 9780262548472

Casa editrice: The MIT Press, 2024

Riassunto

The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America.

Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations.

In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace.

Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.

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Informazioni sull'autore

Kevin G. Bethune is the Founder and Chief Creative Officer of dreams • design + life, a think tank for design and innovation. Over a career that spans more than twenty years, he has worked in engineering, business, and design.

Dettagli dell'edizione

• Editore: The MIT Press
• Data di pubblicazione: 2024
• Lingua: Inglese
• ISBN 10: 026254847X
• ISBN 13: 9780262548472
• Rilegatura: Copertina flessibile
• Numero di pagine: 208
• Contatto del produttore: non disponibile
• Persona responsabile: Easy Access System Europe; gpsr.requests@easproject.com; ; Mustamäe tee 50, 10621, Tallinn, Estonia; Tallinn; Estonia