Articoli correlati a Understanding Media: The Extensions of Man
Sinossi
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
Titolo: Understanding Media - The Extensions of Man
Autore/i: Lewis H. Lapham et Marshall Mcluhan
Editore: MIT Press
Anno di pubblicazione: 1994
Stato: Seconda mano - Buone condizioni
ISBN : 9780262631594
Commento: Segni di sporcizia sul dorso.. Ammareal versa fino al 15% del prezzo netto di questo libro a organizzazioni benefice..
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Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Understanding Media : The Extensions of Man
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Condizione: Good. (rev)94 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 4254156-6
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Understanding Media: The Extensions of Man
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ISBN 13: 9780262631594
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Paperback. Condizione: Good. The groundbreaking, seminal work that redefined the way we think about communication-and the then-emerging phenomenon of mass media. Marshall McLuhan's classic work Understanding Media was called "a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication" by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases "the media is the message" and "the global village," which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media. In this edition's introduction, esteemed editor and writer Lewis Lapham reevaluated McLuhan's work in the light of technological as well as political and social changes in the latter half of the twentieth century, showing why McLuhan's theories enjoyed the critical influence that they did and how he became one of the prophetic voices of our time. In an age of constant connectedness, it is all too easy to forget we did not always live our lives immersed in social media and push notifications. This book offers an invaluable glimpse at just how we got here. Codice articolo 00110828956
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Condizione: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured. Codice articolo MERV.0262631598.A
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Paperback. Condizione: Good. The groundbreaking, seminal work that redefined the way we think about communication-and the then-emerging phenomenon of mass media. Marshall McLuhan's classic work Understanding Media was called "a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication" by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases "the media is the message" and "the global village," which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media. In this edition's introduction, esteemed editor and writer Lewis Lapham reevaluated McLuhan's work in the light of technological as well as political and social changes in the latter half of the twentieth century, showing why McLuhan's theories enjoyed the critical influence that they did and how he became one of the prophetic voices of our time. In an age of constant connectedness, it is all too easy to forget we did not always live our lives immersed in social media and push notifications. This book offers an invaluable glimpse at just how we got here. Codice articolo CIN0262631598G
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Understanding Media: The Extensions of Man
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The MIT Press October 1994, 1994
ISBN 10: 0262631598
ISBN 13: 9780262631594
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