Library of Advertising: Show Window Display and Specialty Advertising (Classic Reprint) - Rilegato

Johnson, Axel Petrus

Rilegato

ISBN 10: 0265591449 ISBN 13: 9780265591444

Casa editrice: Forgotten Books, 2018

Riassunto

Excerpt from Library of Advertising: Show Window Display and Specialty Advertising

In'the general scheme of publicity and selling, the show Window occupies a position peculiar to itself. It is the most direct form of advertising and is the closest connecting link between the merchant with his stock of merchandise and the buying public. The newspaper advertisement, the cir cular, the letter, the catalogue, the bill-board or street-car ad, all say, Come to the store and see the goods. The show Window says, Here they are. The show Window is absolutely direct - it catches the possible customer at the psychological moment. He is on the spot and it is but a step inside the store and the sale is made.

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Dettagli dell'edizione

• Editore: Forgotten Books
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 0265591449
• ISBN 13: 9780265591444
• Rilegatura: Copertina rigida
• Numero di pagine: 296
• Contatto del produttore: non disponibile
• Persona responsabile: Bärenreiter-Verlag Karl Vötterle GmbH & Co. KG; bscheuch@baerenreiter.com; ; Heinrich-Schütz-Allee 35-37; Kassel; Germania; 34131; Germania