Better Advertising: A Practical Manual of the Principles of Advertising (Classic Reprint) - Rilegato

Manly, John M.

Rilegato

ISBN 10: 0265595835 ISBN 13: 9780265595831

Casa editrice: Forgotten Books, 2018

Riassunto

Excerpt from Better Advertising: A Practical Manual of the Principles of Advertising

The attempt has been made to show as simply as the subject permits that the successful writing of adver tising copy involves important scientific principles, and that it is not a task that can be performed without pre v1ous thought and analysis. At the same time, it is hoped that this has been done in a practical way, so that the principles discussed can be applied 'to any situa tion likely to arise in the average business Office.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Dettagli dell?edizione

• Editore: Forgotten Books
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 0265595835
• ISBN 13: 9780265595831
• Rilegatura: Copertina rigida
• Numero di pagine: 160
• Contatto del produttore: non disponibile