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Excerpt from The Management of Promotion: Consumer Behavior and Demand Stimulation
Yet careful study Of the promotional field is necessary. The reader of an advertisement or the' listener to a sales presentation sees only the end product of a complicated and expensive economic activity. Like the spectator Of a stage play, the person exposed to some kind of promotion has little appreciation of what goes on behind the scenes. He knows that somebody wants to sell him something, but usually he does not grasp the reasons behind the strategy.
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The Management of Promotion: Consumer Behavior and Demand Stimulation
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Paperback. Condizione: New. Print on Demand. This book explores the evolution of promotion, a vital field that has played a crucial role in shaping the world around us. The author traces the history of marketing and promotion from its humble beginnings to its current state as a complex and multifaceted discipline. The text delves into the psychological and economic forces that have influenced the development of promotional strategies, offering a rich tapestry of insights into how businesses communicate with consumers. By examining the historical context of promotion, the author provides a fresh perspective on the current promotional landscape, highlighting its strengths, weaknesses, and potential for further evolution. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Codice articolo 9780266012177_0
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The Management of Promotion: Consumer Behavior and Demand Stimulation (Classic Reprint)
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo LW-9780266012177
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The Management of Promotion: Consumer Behavior and Demand Stimulation (Classic Reprint)
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo LW-9780266012177
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