New Product Strategy in Small High Technology Firms (Classic Reprint) - Rilegato

Meyer, Marc H.

Rilegato

ISBN 10: 0267147929 ISBN 13: 9780267147922

Casa editrice: Forgotten Books, 2018

Riassunto

Excerpt from New Product Strategy in Small High Technology Firms

This paper is an exploratory probe into new product strategy for small high technology firms. The motivation behind it grew from the author's participation in a study of Massachusetts Route 128 high technology companies, performed under the auspices of the Center for Policy Alternatives and the Swedish Board for Technical Development. In discussing the products made by these entrepreneurs, and in seeking to evaluate both the similarities and differences between the de facto new product strategies pursued by them, it became evident that although the firms had followed markedly different strategies in deciding what to make next, there was little available research methodology to get a handle on these differences. The work may.

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Dettagli dell?edizione

• Editore: Forgotten Books
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 0267147929
• ISBN 13: 9780267147922
• Rilegatura: Copertina rigida
• Numero di pagine: 90
• Contatto del produttore: non disponibile
• Persona responsabile: Bärenreiter-Verlag Karl Vötterle GmbH & Co. KG; bscheuch@baerenreiter.com; ; Heinrich-Schütz-Allee 35-37; Kassel; Germania; 34131; Germania