Perfectly Legal Competitor Intelligence: How to Get It, Use It and Profit from It: Winning Business Strategies and Tactics - Rilegato

Bernhardt, Douglas

Rilegato

ISBN 10: 0273601539 ISBN 13: 9780273601531

Casa editrice: Financial Times Management, 1993

Riassunto

Competitor Intelligence provides companies with a powerful strategic tool to help create, build and sustain a competitive advantage.
Perfectly Legal Competitor Intelligence clearly explains how to use competitor intelligence to your best advantage and how and where to get hold of it.
It covers the full range of potential sources of information and collection techniques; ways of protecting your own company's secrets; organisational issues; competitive benchmarking; the key role competitive intelligence plays in the strategic management process; and examples of competitor intelligence carried out by firms throughout Europe.
This book is an essential guide to finding out what your competitors can and will do.

Su questo libro

Product Description

Book by Bernhardt Douglas

Dettagli dell'edizione

• Editore: Financial Times Management
• Data di pubblicazione: 1993
• Lingua: Inglese
• ISBN 10: 0273601539
• ISBN 13: 9780273601531
• Rilegatura: Copertina rigida
• Numero di pagine: 256
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania