The Power of Innovation: How to Make Innovation a Way of Life and Put Creative Solutions to Work - Rilegato

Basadur, Min

Rilegato

ISBN 10: 0273613626 ISBN 13: 9780273613626

Casa editrice: Financial Times Management, 1995

Riassunto

Outlining a framework for releasing creativity and innovation in individuals and organizations, a guide to making innovation a way of life offers a thinking technology based on the Simplex process developed and tested by the author in major international corporations. IP.

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Informazioni sull'autore

Dr. Min Basadur consults internationally with major corporations - PepsiCo, Frito-Lay, Procter & Gamble, Pillsbury, Kimball International, Nabisco, Stelco, Eli Lilly, Northern Telecom - using his trademarked Simplex Process.

Min began developing his insights about creative thinking and problem solving at Procter & Gamble, where he received three U.S. patents, helped bring several new products to the market and created a corporate-wide internal consulting practice.

Following his award-winning doctoral research at the University of Cincinnati, he became a professor of management in the Michael G. DeGroote School of Business at McMaster University, and founded the Center for Research in Applied Creativity, now a worldwide network of associates expert in applied creativity. These associates work closely with Dr. Basadur and are located in Europe, Asia, South America and throughout North America.

Dettagli dell'edizione

• Editore: Financial Times Management
• Data di pubblicazione: 1995
• Lingua: Inglese
• ISBN 10: 0273613626
• ISBN 13: 9780273613626
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 352
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania